Pegasystems is the leader in software for customer engagement and operational excellence. Pega’s adaptive, cloud-architected software empowers people to rapidly deploy and easily change applications to meet strategic business needs. Over our 35-year history, Pega has delivered award-winning capabilities in CRM and digital process automation (DPA), powered by artificial intelligence and robotic automation, to help the world’s leading brands achieve breakthrough business results.
New Mobility Services Platform for Carmakers
Pega and Luxoft, a global IT service provider with in-depth knowledge of automotive UX development, connected mobility and autonomous drive platforms, have partnered to create a cloud-based, end-to-end mobility services platform for carmakers. The mobility services platform for carmakers will shift the focus from using software to alter the in-car user experience to creating a holistic customer experience that covers every customer touchpoint, from sharing services to UX platforms. The shift, driven by car-as-a-service companies like Uber and Lyft, changes the way consumers view mobility – valuing convenience over ownership.
This platform provides easy, consistent, and contextual customer mobility services, seamlessly across all channels – both inside and outside the car. Carmakers have an opportunity to take control of the entire customer journey, to make more out of their customer data, and to shape how people interact with their brand from the point of purchase.
Capable of incorporating features such as rider management, service management, predictive diagnostics, mobile communication, and mobility services, the platform can be integrated into other cloud platforms, such as Alexa, AWS or Google Home, and has the ability to personalize the connected car by associating attributes – such as navigation options, preferred driver settings, and points of interest – to a user’s individual profile.
The solution is being built on Pega Platform™, the industry-leading application development platform, and will be integrated with Luxoft’s PELUX / Qt automotive digital cockpit software suite, a Linux-based open source platform. Luxoft will operate as a strategic deployment partner in the automotive sector and will lead the development of the software.
This solution enables OEMs to quickly integrate new features into vehicles without having to start from scratch. Since this solution is an open platform, it can also incorporate future technology partners to add new functions.