Volkswagen We – The transformation from a carmaker to a “Car.Software”-company
From being a purely automotive company, Volkswagen is now developing into a leading provider in the field of software and mobility. To drive this change forward with the utmost vigour, by 2025 Volkswagen will have collected more than 5,000 digital experts together in its newly founded “Car.Software” unit. In this unit, software will be developed for all brands and markets within the group. This will include the standard vehicle operating system “vw.os”, innovations for the intelligent cockpit of the future, new driving functions and driver assistance systems, as well as new mobility options and digital services – the so-called digital ecosystem.
This digital ecosystem will play an important role. The growing range of digital mobility services complements car sales with new digital value-added services inside and outside the car, as well as mobility services centred on the car. Christoph Hartung is responsible for the development work on the digital ecosystem in the new “Car.Software” unit. His presentation will sketch out the strategy of the new “Car.Software” unit as well as for the ecosystem of the “Volkswagen We” brand. His presentation will look at individual elements such as the “We Charge” charging service, which enables the customer to have the best experience when recharging their vehicle. He will also cover how services and mobility solutions will be added to Volkswagen’s portfolio, which will play a decisive role as part of the “electro-offensive”.